Can I target specific types of traffic?

NOTE: This article references the non-beta version of Pops Advanced Targeting, which is available to all advertisers by default. To learn more about the enhanced beta version of Pops Advanced Targeting, please refer to this article.
Absolutely! If you know a certain type of traffic performs well for your offer, you can use Advanced Targeting in your campaign settings to refine your reach.

On Pops, you can target specific devices, browsers, and operating systems (OSs). OS targeting is available on InText.

Learn more about Advanced Targeting on Pops.

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