Can I target or exclude specific types of traffic?

Absolutely! If you know a certain type of traffic performs well for your offer, you can customize the Platform & Device Targets (Pops) or OS Targeting (InText) in your campaign settings to refine your reach.

On Pops, you can target specific device types, device models, operating systems (OSs), browsers, connection types, and carriers. OS targeting is available on InText.

Learn more about Platform & Device Targets on Pops.

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