Introduction to conversion pixels

What are conversions?


A conversion is the goal action you want from your user. It could be making a purchase, signing up for your service, submitting their email address, etc. 

Why should I track conversions?


It's impossible to optimize ROI without tracking conversions. By looking at your conversion rate for each offer, landing page, and keyword/target, you (and your Account Manager) can quickly see where to cut costs and where to increase spend.

How do I start tracking conversions in RTX Platform?


Just grab a conversion pixel code from your RTX Platform account and place it into your offer. When a user converts on your offer, your conversion pixel will fire back to RTX Platform, and your conversion will be recorded in your reports. 

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