What are conversions?
A conversion is the goal action you want from your user. It could be making a purchase, signing up for your service, submitting their email address, etc.
Why should I track conversions?
It's impossible to optimize ROI without tracking conversions. By looking at your conversion rate for each offer, landing page, and keyword/target, you (and your Account Manager) can quickly see where to cut costs and where to increase spend.
How do I start tracking conversions in RTX Platform?
Just grab a conversion pixel code from your RTX Platform account and place it into your offer. When a user converts on your offer, your conversion pixel will fire back to RTX Platform, and your conversion will be recorded in your reports.