Limit conversions per user within a campaign

If you're tracking conversions on RTX Platform, you can customize Conversion Caps in your Campaign Settings to restrict the number of times a user can convert on your offer in a custom period of time.
NOTE: Conversion Caps will only work if your campaign is tracking conversions on RTX Platform. To track your campaign's conversions, you'll need to install a conversion pixel.

What are Conversion Caps?


Conversion Caps limit the number of times a user can convert on your offer. Once a user reaches the cap, they will not be shown your ad until they are eligible to convert again. 

For example, if you only want a user to convert on your offer once a day, you'd enter "2" in the field labeled "Number of conversions" and select 24 from the "In time period" dropdown. A user who converts two times on your offer within 24 hours will not be eligible to see your ad again until 24 hours after their initial conversion.


How do I customize my campaign's Conversion Cap?

If you're already tracking conversions on RTX Platform, you can customize Conversion Caps in your Campaign Settings by following the instructions below. If you aren't tracking conversions on RTX Platform, you'll need to install a conversion pixel before using this feature.


Customize an existing campaign's Conversion Cap:

  1. Select InText, Pops, or Display from the top of the page to navigate to the appropriate interface.
     
  2. Click the Campaigns tab in the navigation bar to find your Campaigns Dashboard, then click the campaign you'd like to edit.

    OR: Expand the retractible left sidebar and click the campaign you'd like to edit.
     
  3. Click the Campaign Settings tab, then scroll to the bottom of the page to find Conversion Caps.
     
  4. Check the box labeled "Enable Conversion Caps".
     
  5. In the field labeled "Number of Conversions", enter the number of times you want the user to convert on your offer. Then, select the length of time you want to apply the cap to each user in the dropdown labeled "In time period".

    For example, a cap of 2 conversions every 1 week would only allow the user to convert twice a week, at most, on your offer.
     
  6.  Click the "Save Campaign" button to apply your Conversion Cap settings.


Customize a new campaign's Conversion Cap:

  1. Select InText, Pops, or Display from the top of the page to navigate to the appropriate interface.
     
  2. Click the Campaigns tab in the navigation bar to find your Campaigns Dashboard, then create a new campaign by clicking the "New Campaign" button.

    OR: Expand the retractible left sidebar and click "+ New Campaign".
     
  3. At this point, you should be on the Campaign Settings tab. Scroll to the bottom of the page to find Conversion Caps.
     
  4. Check the box labeled "Enable Conversion Caps".
     
  5. In the field labeled "Number of Conversions", enter the number of times you want the user to convert on your offer. Then, select the length of time you want to apply the cap to each user in the dropdown labeled "In time period".

    For example, a cap of 2 conversions every 1 week would only allow the user to convert twice a week, at most, on your offer.
     
  6.  Click the "Save Campaign" button to apply your Conversion Cap settings.

Campaign Management

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  2. Import keywords or targets
  3. How can I troubleshoot a campaign with no traffic?
  4. Run of network targeting (RON) on Pops
  5. Customize the creative size or placement for my Display target
  6. Limit conversions per user within a campaign
  7. Run Adult campaigns on Pops
  8. Proxy Bidding overview
  9. What should I do if my creative, keyword, or target gets rejected?
  10. How long does it take for my campaign changes to apply?
  11. Are Pops creatives popover or popunder?
  12. How Pops creative landing pages appear to users
  13. Why are the special characters in my spreadsheet being changed to symbols?
  14. Approval process for new keywords/targets
  15. Why don't I see a Smart Bid or Bid Graph for my keyword or target?
  16. Manage campaigns with dashboard tools
  17. Approval process for new creatives
  18. Export and bulk edit keywords/targets
  19. Why did my spreadsheet import fail?
  20. What should I bid on a new campaign with no data?
  21. Why are my Smart Bids so high?
  22. Estimate bid competition to place better bids
  23. InText ad formats and creative dimensions
  24. Why was my creative rejected?
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  26. Why was my campaign rejected?
  27. Target a URL on Pops or Display
  28. Add top volume keywords/targets
  29. Why were my targets or keywords rejected?
  30. Keyword/target match type overview
  31. Domain, Keyword, Category, and Run of Network Targets on Pops
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  33. What does the time zone in my Campaign Settings affect?
  34. Customize your time zone preferences
  35. Why isn't my campaign getting any traffic?
  36. Why didn’'t my keywords/targets get added to my campaign?
  37. Pops traffic channels overview
  38. Bid higher than $.5 on Pops
  39. What does it mean when a traffic channel is temporarily disabled?
  40. Run Brand Safe Pops campaigns
  41. When will my new campaign start running?
  42. Unlocking additional traffic channels
  43. Copy a Pops campaign

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