Bid higher than $10 on Display

Display campaigns have CPM bidding, which means you place a bid for every 1,000 impressions. Your CPM bids are capped at $10.00 by default to keep you from accidentally overbidding, but you can lift this cap one of three ways:

  1. To set a default bid higher than $10.00 for your entire campaign, enter your default bid into your Campaign Settings and opt into the bid cap removal. This will remove the bid cap from all of your Display campaigns.

  2. To set bids higher than $10.00 for a group of targets, select the targets on your campaign's Targets tab, then click "Change CPM Bid" from the Edit dropdown above your data table. After entering the new bid, opt into the bid cap removal. This will remove the bid cap from all of your Display campaigns.

  3. To set a bid higher than $10.00 for a single target, click the target's bid on your campaign's Targets tab to render the field editable. After entering the new bid, opt into the bid cap removal. This will remove the bid cap from all of your Display campaigns.

Campaign Management

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