Why can't I bid higher than $10 on Display?

Display campaigns have CPM bidding, which means you place a bid for every 1,000 impressions. Your CPM bids are capped at $10.00 by default to keep you from accidentally overbidding, but you can lift this cap one of three ways:

  1. To set a default bid higher than $10.00 for your entire campaign, enter your default bid into your Campaign Settings and opt into the bid cap removal. This will remove the bid cap from all of your Display campaigns.

  2. To set bids higher than $10.00 for a group of targets, select the targets on your campaign's Targets tab, then click "Change CPM Bid" from the Edit dropdown above your data table. After entering the new bid, opt into the bid cap removal. This will remove the bid cap from all of your Display campaigns.

  3. To set a bid higher than $10.00 for a single target, click the target's bid on your campaign's Targets tab to render the field editable. After entering the new bid, opt into the bid cap removal. This will remove the bid cap from all of your Display campaigns.

Campaign Management

  1. Why can't I bid higher than $10 on Display?
  2. How can I import my keywords or targets?
  3. How can I troubleshoot a campaign with no traffic?
  4. How do run of network targets work on Pops?
  5. How can I change the creative size or placement for my Display target?
  6. Can I limit the number of times a user converts on my campaign?
  7. How can I run Adult campaigns?
  8. Proxy Bidding: Everything you need to know
  9. What should I do if my creative, keyword, or target gets rejected?
  10. How long does it take for my campaign changes to apply?
  11. Are Pops creatives popover or popunder?
  12. How will my Pops creative appear?
  13. Why are the special characters in my spreadsheet being changed to symbols?
  14. What is the approval process for new keywords/targets?
  15. Why don't I see a Smart Bid or Bid Graph for my keyword or target?
  16. What dashboard tools can help me manage my campaigns?
  17. What is the approval process for new creatives?
  18. How can I export and edit my targets or keywords in bulk?
  19. Why did my spreadsheet import fail?
  20. What should I bid on a new campaign with no data?
  21. Why are my Smart Bids so high?
  22. How can I estimate bid competition?
  23. What are the creative dimensions for InText?
  24. Why was my creative rejected?
  25. How do I use macros to populate dynamic values in my InText creative?
  26. What are the creative dimensions for Pops?
  27. Why was my campaign rejected?
  28. How do I target a specific site on Pops or Display?
  29. What are your top volume keywords or targets?
  30. Why were my targets or keywords rejected?
  31. What keyword or target match types are available?
  32. What is the difference between domain, keyword, category, and run of network targets on Pops?
  33. What locations can I target?
  34. What does the time zone in my Campaign Settings affect?
  35. How do I customize my time zone preferences?
  36. Why isn'’t my campaign getting any traffic?
  37. Why didn’t my keywords/targets get added to my campaign?
  38. How do I use Pops traffic channels?
  39. Why can’t I bid more than $.5 on Pops?
  40. What does it mean when a traffic channel is temporarily disabled?
  41. How do Brand Safe Pops campaigns work?
  42. When will my new campaign start running?

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