Run of network targeting (RON) on Pops

What is a run of network target?


Run of network targets are available in Pops campaigns, and they match any website a user visits. When you add a run of network target, you're using one target to bid on all traffic.  

How is the winning impression determined for a run of network auction?


When a user visits a site, all run of network targets and any additional matching targets compete, and the target with the highest bid wins the impression. 


In addition to the bid, your campaign's dayparting, frequency caps, geo-targeting, budgets, and other settings determine whether your run of network target is eligible to win an impression.

Learn more about how targets match in Pops campaigns.

What's the benefit of targeting run of network?


When you target run of network on Pops, you have the opportunity to get more volume at a cheaper price. You can also target run of network to discover new domains that convert well for your campaign, add those domains as individual targets, and optimize their bids to maximize ROI. Or, you can identify domains that don't convert well and add them as negative targets to optimize your spend.

To find these insights, you'll need to append the {domain} tracking macro to your creative URL(s) and use a third party tracking platform.

Learn more about tracking macros.

How does run of network targeting work with Adult Pops campaigns?


Adult Pops campaigns will only be eligible for impressions on our whitelisted adult domains, which account for more than 99% of all traffic to adult websites worldwide. Run of network targets in Adult Pops campaigns are eligible to match any whitelisted adult content.

Learn more about Adult campaigns.

Can I set a proxy bid for a run of network target?


Yes, run of network targets can have proxy bids! These auctions work the same way as auctions for keyword or domain targets. If, for example, you have a $.50 proxy bid for a run of network target, and the next highest matching bid is $.30, your target could win the impression for as low as $.3001. 

Learn more about proxy bids.

How do I target run of network?


To add a run of network target to a Pops campaign, follow the steps below.

  1. Log into your RTX Platform account, then click the Pops tab in the navigation bar.
     
  2. From the left sidebar, click the campaign where you want to add a run of network target, then click the Targets tab.
     
  3. Click the Add Targets dropdown below your campaign dashboard tabs, then select Run of Network. This will add a run of network target set to your campaign's default bid. You can edit the bid by clicking it and entering a new one.
Want to target broadly within a specific niche? Try adding category targets instead, which match websites related to specific topics.

Campaign Management

  1. Bid higher than $10 on Display
  2. Import keywords or targets
  3. How can I troubleshoot a campaign with no traffic?
  4. Run of network targeting (RON) on Pops
  5. Customize the creative size or placement for my Display target
  6. Limit conversions per user within a campaign
  7. Run Adult campaigns on Pops
  8. Proxy Bidding overview
  9. What should I do if my creative, keyword, or target gets rejected?
  10. How long does it take for my campaign changes to apply?
  11. Are Pops creatives popover or popunder?
  12. How Pops creative landing pages appear to users
  13. Why are the special characters in my spreadsheet being changed to symbols?
  14. Approval process for new keywords/targets
  15. Why don't I see a Smart Bid or Bid Graph for my keyword or target?
  16. Manage campaigns with dashboard tools
  17. Approval process for new creatives
  18. Export and bulk edit keywords/targets
  19. Why did my spreadsheet import fail?
  20. What should I bid on a new campaign with no data?
  21. Why are my Smart Bids so high?
  22. Estimate bid competition to place better bids
  23. InText ad formats and creative dimensions
  24. Why was my creative rejected?
  25. Populate dynamic values in InText creatives
  26. Why was my campaign rejected?
  27. Target a URL on Pops or Display
  28. Add top volume keywords/targets
  29. Why were my targets or keywords rejected?
  30. Keyword/target match type overview
  31. Domain, keyword, category, and run of network targets on Pops
  32. Target specific geos in locations around the world
  33. What does the time zone in my Campaign Settings affect?
  34. Customize your time zone preferences
  35. Why isn't my campaign getting any traffic?
  36. Why didn’t my keywords/targets get added to my campaign?
  37. Pops traffic channels overview
  38. Bid higher than $.5 on Pops
  39. What does it mean when a traffic channel is temporarily disabled?
  40. Run Brand Safe Pops campaigns
  41. When will my new campaign start running?

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