How do run of network targets work on Pops?

What is a run of network target?

Run of network targets are available in Pops campaigns, and they match any website a user visits. When you add a run of network target, you're using one target to bid on all traffic.  

How is the winning impression determined for a run of network auction?

When a user visits a site, all run of network targets and any additional matching targets compete, and the target with the highest bid wins the impression. 

In addition to the bid, your campaign's dayparting, frequency caps, geo-targeting, budgets, and other settings determine whether your run of network target is eligible to win an impression.

Learn more about how targets match in Pops campaigns.

What's the benefit of targeting run of network?

When you target run of network on Pops, you have the opportunity to get more volume at a cheaper price. You can also target run of network to discover new domains that convert well for your campaign, add those domains as individual targets, and optimize their bids to maximize ROI. Or, you can identify domains that don't convert well and add them as negative targets to optimize your spend.

To find these insights, you'll need to append the {domain} tracking macro to your creative URL(s) and use a third party tracking platform.

Learn more about tracking macros.

How does run of network targeting work with Adult Pops campaigns?

Adult Pops campaigns will only be eligible for impressions on our whitelisted adult domains, which account for more than 99% of all traffic to adult websites worldwide. Run of network targets in Adult Pops campaigns are eligible to match any whitelisted adult content.

Learn more about Adult campaigns.

Can I set a proxy bid for a run of network target?

Yes, run of network targets can have proxy bids! These auctions work the same way as auctions for keyword or domain targets. If, for example, you have a $.50 proxy bid for a run of network target, and the next highest matching bid is $.30, your target could win the impression for as low as $.3001. 

Learn more about proxy bids.

How do I target run of network?

To add a run of network target to a Pops campaign, follow the steps below.

  1. Log into your RTX Platform account, then click the Pops tab in the navigation bar.
  2. From the left sidebar, click the campaign where you want to add a run of network target, then click the Targets tab.
  3. Click the Add Targets dropdown below your campaign dashboard tabs, then select Run of Network. This will add a run of network target set to your campaign's default bid. You can edit the bid by clicking it and entering a new one.
Want to target broadly within a specific niche? Try adding category targets instead, which match websites related to specific topics.

Campaign Management

  1. Why can't I bid higher than $10 on Display?
  2. How can I import my keywords or targets?
  3. How can I troubleshoot a campaign with no traffic?
  4. How do run of network targets work on Pops?
  5. How can I change the creative size or placement for my Display target?
  6. Can I limit the number of times a user converts on my campaign?
  7. How can I run Adult campaigns?
  8. Proxy Bidding: Everything you need to know
  9. What should I do if my creative, keyword, or target gets rejected?
  10. How long does it take for my campaign changes to apply?
  11. Are Pops creatives popover or popunder?
  12. How will my Pops creative appear?
  13. Why are the special characters in my spreadsheet being changed to symbols?
  14. What is the approval process for new keywords/targets?
  15. Why don't I see a Smart Bid or Bid Graph for my keyword or target?
  16. What dashboard tools can help me manage my campaigns?
  17. What is the approval process for new creatives?
  18. How can I export and edit my targets or keywords in bulk?
  19. Why did my spreadsheet import fail?
  20. What should I bid on a new campaign with no data?
  21. Why are my Smart Bids so high?
  22. How can I estimate bid competition?
  23. What are the creative dimensions for InText?
  24. Why was my creative rejected?
  25. How do I use macros to populate dynamic values in my InText creative?
  26. What are the creative dimensions for Pops?
  27. Why was my campaign rejected?
  28. How do I target a specific site on Pops or Display?
  29. What are your top volume keywords or targets?
  30. Why were my targets or keywords rejected?
  31. What keyword or target match types are available?
  32. What is the difference between domain, keyword, category, and run of network targets on Pops?
  33. What locations can I target?
  34. What does the time zone in my Campaign Settings affect?
  35. How do I customize my time zone preferences?
  36. Why isn'’t my campaign getting any traffic?
  37. Why didn’t my keywords/targets get added to my campaign?
  38. How do I use Pops traffic channels?
  39. Why can’t I bid more than $.5 on Pops?
  40. What does it mean when a traffic channel is temporarily disabled?
  41. How do Brand Safe Pops campaigns work?
  42. When will my new campaign start running?

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