How can I troubleshoot a campaign with no traffic?

When a campaign hasn't gotten impressions, or has stopped getting impressions, you can use the Campaign Troubleshooter to check for issues. 

Using the Troubleshooter

Click the "Troubleshoot Campaign" link at the top-right of a campaign's Campaign Settings, Creatives, or Keywords/Targets tab to see a checklist of potential issues. Anything blocking the campaign from getting traffic will have a red X in the "Status" column and more details about the issue in the "Issue" column.
NOTE: If your account balance is almost depleted, your campaigns may not have enough funds to run. Similarly, if your campaign has almost reached its total budget, it may stop running. The Traffic Troubleshooter may not report these as issues preventing your campaign from receiving traffic. Adding funds to your account and/or raising or removing your total budget will resolve these issues.

Finding Unidentified Issues

When the Campaign Troubleshooter doesn't report any issues, it's usually because your campaign isn't optimized or hasn't had enough time to get impressions. In some cases, conflicting settings can prevent your campaign from running (like targeting specific domains that you've added as domain exclusions, or targeting specific mobile device models and excluding mobile traffic).

Learn more about why live campaigns don't get traffic, and check out these best practices for increasing volume.
TIP: Make sure the date range selector is set to a time frame when your campaign received impressions.

Campaign Management

  1. Bid higher than $10 on Display
  2. Import keywords or targets
  3. How can I troubleshoot a campaign with no traffic?
  4. Run of network targeting (RON) on Pops
  5. Customize the creative size or placement for my Display target
  6. Limit conversions per user within a campaign
  7. Run Adult campaigns on Pops
  8. Proxy Bidding overview
  9. What should I do if my creative, keyword, or target gets rejected?
  10. How long does it take for my campaign changes to apply?
  11. Are Pops creatives popover or popunder?
  12. How Pops creative landing pages appear to users
  13. Why are the special characters in my spreadsheet being changed to symbols?
  14. Approval process for new keywords/targets
  15. Why don't I see a Smart Bid or Bid Graph for my keyword or target?
  16. Manage campaigns with dashboard tools
  17. Approval process for new creatives
  18. Export and bulk edit keywords/targets
  19. Why did my spreadsheet import fail?
  20. What should I bid on a new campaign with no data?
  21. Why are my Smart Bids so high?
  22. Estimate bid competition to place better bids
  23. InText ad formats and creative dimensions
  24. Why was my creative rejected?
  25. Populate dynamic values in InText creatives
  26. Why was my campaign rejected?
  27. Target a URL on Pops or Display
  28. Add top volume keywords/targets
  29. Why were my targets or keywords rejected?
  30. Keyword/target match type overview
  31. Domain, Keyword, and Run of Network Targets on Pops
  32. Target specific geos in locations around the world
  33. What does the time zone in my Campaign Settings affect?
  34. Customize your time zone preferences
  35. Why isn't my campaign getting any traffic?
  36. Why didn’'t my keywords/targets get added to my campaign?
  37. Pops traffic channels overview
  38. Bid higher than $.5 on Pops
  39. What does it mean when a traffic channel is temporarily disabled?
  40. When will my new campaign start running?
  41. Unlocking additional traffic channels
  42. Copy a Pops campaign

Feedback and Knowledge Base