Express channel optimization (beta) overview

This article references the enhanced Pops traffic channels beta feature, which includes custom optimization modes. Please refer to this article to learn about the non-beta version of Pops traffic channels, or contact us to request beta access.
Express optimization uses intelligent machine-learning algorithms to dynamically calculate the optimal bid for each impression based on the bids you've set per target. If the algorithm calculates an optimal bid that exceeds the bid you set, the target will not compete for the impression.

How do I manage my bids in Express campaigns?

The bids you set per target will serve as benchmarks for what you actually bid, so it's important to manually optimize your bids. For example, if a target has a high conversion rate, you should increase its bid to raise ROI.

The Express algorithm predicts the margin your bid should be raised or lowered, but will only adjust your bid lower. If a higher margin is calculated as optimal, your target will not be eligible for the impression.

Learn more about channels.


  1. Express channel optimization (beta) overview
  2. Express Boost channel optimization (beta) overview
  3. Advanced channel optimization (beta) overview
  4. Can I target or exclude specific types of traffic?
  5. Adjust bids incrementally or apply a set bid amount
  6. Pops traffic channels (beta) overview
  7. How are InText impressions calculated?
  8. Campaign Blacklisted Domains overview
  9. Bulk edit creative URLs
  10. Update bids to the Smart Bid
  11. Global Blacklisted Domains overview
  12. Wildcard characters on Pops and Display
  13. What geos get the most volume on RTX Platform?
  14. Why is my target "Low Volume"?
  15. Best practices for high volume keywords/targets
  16. Block impressions from specific domains with Blacklisted Domains
  17. How can I avoid overlapping/competing targets on Pops and Display?
  18. Optimize for your unique campaign goals
  19. Top performing verticals and offer types
  20. Can I get personalized optimization tips?
  21. Target or exclude certain Pops traffic with Platform & Device Targets
  22. Turn off or adjust bids on new traffic channels
  23. Optimize traffic channel performance
  24. Track traffic channel performance
  25. Find new sites to target on Pops
  26. Bulk edit multiple traffic channels on Pops
  27. Whitelist and blacklist certain traffic with Audience Filters
  28. Customize Delivery Speed to pace volume and budgets
  29. Target or exclude traffic from specific device models
  30. Track full referrer URLs
  31. Tracking Pops target types
  32. Sub-ID overview
  33. Block traffic from specific sub-IDs with Blacklisted Sub-IDs
  34. Block impressions from specific IPs with Blacklisted IPs
  35. Restrict campaigns to specific domains with Whitelisted Domains
  36. Whitelist and blacklist certain traffic with Audience Filters

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