Optimization ← Knowledge Base How does Express channel optimization (beta) work? How does Express Boost channel optimization (beta) work? How does Advanced channel optimization (beta) work? Can I target specific types of traffic? How can I adjust my bids? How do I use Pops traffic channels (beta)? How are InText impressions calculated? What is negative targeting? How can I bulk edit my creative URLs? How can I update my bids to the Smart Bid? What is global negative targeting? How do wildcard characters match on Pops and Display? What geos get the most volume on RTX Platform? Why is my target "Low Volume"? What are best practices for high volume keywords and targets? How do I block certain sites from displaying my ad? How can I avoid overlapping/competing targets on Pops and Display? How can I optimize for my unique campaign goals? What are the top performing verticals on RTX Platform? Can I get personalized optimization tips? How can I use Platform & Device Targets on Pops? What are the top geos and devices per traffic channel? How can I turn off or adjust bids on new traffic channels? How can I optimize traffic channel performance? Where can I track traffic channel performance for my campaigns? How can I find new domains to target on Pops? How can I bulk edit multiple traffic channels on Pops?